Logo Design Insight – Color Theory

NicInsightLeave a Comment

This post explores the colors that don’t appear on a standard color wheel. Achromatic, or tones without color, brown and pink are highlighted, along with their inherent positive and negative traits. Check out the other posts that focus on warm or dark colors for more information about what effect color choice may have on your logo.

Logo Design Insight – Color Theory

NicInsightLeave a Comment

This post explores the warm section of the color wheel, namely red, yellow and orange. Warmer colors tend to stimulate the viewer and visually advance or appear more active than their cool counterparts. Check out the other posts on color theory and see what effect color choice may have on your logo.

Logo Design Insight – Color Theory

NicInsightLeave a Comment

This post focuses on the cool end of the color wheel, from blue to green and purple. Cooler colors tend to calm their audience and visually recede into the background. Check out the other posts on color theory and see what effect color choice may have on your logo.