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RARE Design

I like to keep track of who’s moving and shaking in the world of sports design, and RARE Design has had the needle moving lately. With Nike taking over the NBA contract, teams have had a design spring over the last couple years. Each club has at least four uniform combination and many of them have updated their visual identity in the last five years. RARE Design has had a hand in all of them. A small southern-based firm, RARE has managed to work with the biggest names in the athletic industry while maintaining ties to their small-town values. This article from Adobe’s 99U provides a good overview of their leader, Rodney Richardson. You can see the agency’s portfolio at their site,