Nowadays it seems we are increasingly faced with a daily bombardment of branding. Though we may cease to notice, advertisements are everywhere, most with a logo prominently featured. Keep this in mind when you think about the the quick glance the average viewer will afford your logo.
sim·plic·i·ty – noun
The quality or condition of being easy to understand or do.Merriam-Webster Dictionary
That being said, we must focus our attention on creating a logo that is visually succinct, relaying your brand to the world as efficiently as possible. Like FedEx’s famous arrow or Apple and its namesake, we want our logo to be simple but memorable, easily recognizable and instantly associated with your company. Remember, less is more and to achieve maximum impact, any unnecessary elements need to be stripped away.
The trick isn’t adding stuff, it’s taking away.Mark Zuckerberg
This simplicity benefits we the logo owners as well. A logo with a more basic shape is more versatile. From a giant billboard to a tiny website browser icon, we need to be able to scale, crop and fit the logo to meet our many needs. An iconic logo should be still be impactful even when produced in black, and should be recognizable when depicted as small as one inch squared. A more focused design allows us to decorate and translate the logo in ways we might not be able to anticipate at the time of its creation.
Simple is as simple does.Forrest Gump