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What it lacks in attractive it makes up for in gadgets
The football helmet has become more than just a piece of safety equipment. As an object, it stands out as one of the most impactful icons in sports—symbolizing aggressive power, bone-crushing action, and gladiator-like legend. The helmet has grown into a leading and essential brand vehicle for professional teams, and the league as a whole. As a device that’s worn by every player on every down, the function of the football helmet has the unique potential to profoundly impact players and fans—and shape the future of the game.