It's about doing the kind of work you want to be producing. If you want to be working in the sports design industry, you just produce work as if you've been doing it.

Fraser Davidson

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Fraser Davidson is a multi-talented Englishman focusing on animation, design and sports branding. A founding partner at the London (U.K.) animation shop, Cub Studio, Fraser also performs work under his sports branding consultancy, Field Theory. Major brands such as the NFL, ESPN, GE, Twitter, Fox Sports and more have called on him for creative work.