Favorite Things – Part 2

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I believe one of the best ways to get to know someone is to ask them about some of their favorite things. My standard pick-up conversations (prior to meeting the love of my life) would always include questions about a girl’s top-5 movies or favorite album. So in an effort to get to know you a little better, I present ... Read More

The Mad Hatter Logos

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We live in a time when the world seems very finite. The kingdom of college football feels even smaller, with all its major programs easily recognizable from coast to coast. But it wasn’t always this way. Back in the days – before Nike, Adidas, and Under Armor – college football was not such big business. In fact, even before Russel, … Read More

Logo Design Insight – Elements

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Sans Serif type faces are the most commonly used style for logo design. They are characterised by their lack of decorative flourishes at the end of their strokes. When used in the proper application, they are non-offensive but may not command much attention due to their common appearance. They partner well with simple pictoral logos and can be a good starting point when conducting initial logo experimentations.

Logo Design Insight – Typography

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Hand crafted type families differ from both Serif and Sans Serif type, in that they show evidence of the tools used to create them. Wide, flat pens were originally used to create Blackletter type, while broad brushes give the Scripts their calligraphic flair. Chiseled type obviously was originally created with a hammer and chisel, and Graphic type has a unique, human quality that stems from their creators’ hands through their computer, in a distinctly handmade manner.