This post explores the colors that don’t appear on a standard color wheel. Achromatic, or tones without color, brown and pink are highlighted, along with their inherent positive and negative traits. Check out the other posts that focus on warm or dark colors for more information about what effect color choice may have on your logo.
This post explores the warm section of the color wheel, namely red, yellow and orange. Warmer colors tend to stimulate the viewer and visually advance or appear more active than their cool counterparts. Check out the other posts on color theory and see what effect color choice may have on your logo.
Sans Serif type faces are the most commonly used style for logo design. They are characterised by their lack of decorative flourishes at the end of their strokes. When used in the proper application, they are non-offensive but may not command much attention due to their common appearance. They partner well with simple pictoral logos and can be a good starting point when conducting initial logo experimentations.