Logo Design Insight – Color Theory

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This post explores the colors that don’t appear on a standard color wheel. Achromatic, or tones without color, brown and pink are highlighted, along with their inherent positive and negative traits. Check out the other posts that focus on warm or dark colors for more information about what effect color choice may have on your logo.

Logo Design Insight – Color Theory

NicInsightLeave a Comment

This post explores the warm section of the color wheel, namely red, yellow and orange. Warmer colors tend to stimulate the viewer and visually advance or appear more active than their cool counterparts. Check out the other posts on color theory and see what effect color choice may have on your logo.

Logo Design Insight – Brand Marks

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Sans Serif type faces are the most commonly used style for logo design. They are characterised by their lack of decorative flourishes at the end of their strokes. When used in the proper application, they are non-offensive but may not command much attention due to their common appearance. They partner well with simple pictoral logos and can be a good starting point when conducting initial logo experimentations.

Logo Design Insight – Color Theory

NicInsightLeave a Comment

This post focuses on the cool end of the color wheel, from blue to green and purple. Cooler colors tend to calm their audience and visually recede into the background. Check out the other posts on color theory and see what effect color choice may have on your logo.

Favorite Things – Part 1

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I believe one of the best ways to get to know someone is to ask them about some of their favorite things. My standard pick-up conversations (prior to meeting the love of my life) would always include questions about a girl’s top-5 movies or favorite album. So in an effort to get to know you a little better, I present ... Read More