Logo Design Insight – Brand Marks

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Sans Serif type faces are the most commonly used style for logo design. They are characterised by their lack of decorative flourishes at the end of their strokes. When used in the proper application, they are non-offensive but may not command much attention due to their common appearance. They partner well with simple pictoral logos and can be a good starting point when conducting initial logo experimentations.

Logo Design Insight – Color Theory

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This post focuses on the cool end of the color wheel, from blue to green and purple. Cooler colors tend to calm their audience and visually recede into the background. Check out the other posts on color theory and see what effect color choice may have on your logo.

Favorite Things – Part 1

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I believe one of the best ways to get to know someone is to ask them about some of their favorite things. My standard pick-up conversations (prior to meeting the love of my life) would always include questions about a girl’s top-5 movies or favorite album. So in an effort to get to know you a little better, I present ... Read More

Keep It Simple Simpson

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With the saturation of advertising in out daily lives, very little time is allowed for any one advert, much less its logo. This fleeting glance must be captured and to this end, a simple logo relays your brand’s identity.

Best Artist Statement Ever.

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I love to talk about myself. I'm constantly thinking about Nic, especially over the last several weeks of redoing my personal artistic promotions. But I'll never forget how difficult it was for me to write an Artist Statement. We were told to do so while at University (I've always liked the way the Brits say that) and I fumbled around ... Read More